About us

Coming from uncertainty in a covid-19 lock down and Jarryd having his work hours reduced he wasn't only frustrated by that but the lack of interaction with friends and loved ones. Feeling affected he looked at ways to stay healthy mentally and keep a good mindset.

Jarryd knew he needed to stick to his routine to ensure a form of normality. Instead of the over sized t-shirt and track pants he went back to staying on top of his grooming (pending a good hair cut), skincare and dressing as if he was still heading to work. He wanted to feel like things were still semi normal.

Having more time at home Jarryd started spending time looking at his male skincare products that he was using on his own skin and found that there were some that contained nasty's within some of the products.

It got him thinking, why do these male products include so much BS!  from routines to words he couldn't pronounce he set out to make a difference.

"Guys want to look and feel good without the BS! so I'm going to create a natural male skincare product that uses the amazing natural sources within Tasmania and other great Australian botanical ingredients"

Making this decision he then sourced mentoring from the founder of Gaia working closely together on male skincare products that are vegan, natural but also paraben and cruelty free. 

After 18 month's we have finalised a range for those that either want to go the whole hog from gel cleansers to eye creams or the casual bloke that just wants a great moisturiser. And the best bit?

Blokes like you already approve it.